On its opening in 2013, Rundle Place was the newest and most ambitious shopping arcade in Rundle Mall, bringing some of the most popular international brands to Adelaide for the first time.
Within the advertising team, Matthew was tasked with taking the creative and applying it to shop hoarding and window decals right around the arcade. This included preparing some of the largest permanent window graphics in Adelaide for print. The tallest of which spanned over four storeys.
Matthew was in charge of the digital space leading up to the launch, including the design of the website which then translated to touch-screen directories located at the entrances.
Designed at The Kingdom