Rundle Place launched their Autumn/Winter 2017 campaign with a competition to win a trip to Paris. The campaign featured a dress designed by Paolo Sebastian, and was spread over outdoor, print, and digital formats.

Following direction and storyboards from the creative director at Welboun O’Brien, we came in to film the sequence in the short break of a photographic shoot. The raw footage was taken into post production and given a VFX treatment, placing the model against a backdrop of clouds over Paris. The end result is a seamless and graceful sequence that highlights the flow of the Paolo Sebastian dress.

The spot was used as internet video ad pre-roll across various content platforms and across Rundle Place social media.

Agency & Creative Direction: Welbourn O’Brien
D.O.P & Post Production: BUGEJA Studio

Rundle Place
Welbourn O'Brien