Loftus is an Australian IT solutions provider that required rebranding to keep up to date with the developing and rapidly changing marketplace.
The rebrand began with designing a new identity that communicated simplicity in contrast to the often complicated work they handle for their clients. Loftus’ motto is “we make complex simple and beautiful”, and uses the concept of origami to deliver this message. This was then applied to each of the company’s divisions, using different colours and origami animals to create a playful and energetic brand.
The brand roll-out involved stationery and print materials, creative direction for photography, a refreshed website and new office signage, including an illuminated sign at the front of their building.
Designed at The Kingdom.